Posts Categorized: Uncategorized

Essano New Product Launch Event

The media were invited to indulge breakfast at Twig Cafe, as Shane from Mix Limited illustrated the foundation for Essano, and gave attendees an insight on how and why the brand was created. They were introduced to the brands New Product Developments and encouraged them to trial these innovations for the first time. When guests…

PZ Cussons – Christmas in July 2015

On Wednesday 8th July 2015, the beauty media were invited to an overnight event with PZ Cussons Beauty for the annual ‘Christmas in July’, to celebrate a coastal Christmas at Bells at Killcare to showcase a year’s worth of exciting and innovative launches from St. Tropez Tan, Sanctuary Spa, Fudge, Fudge Urban and Charles Worthington.…

A Week With Charles Worthington

Eleanor Pendleton (Gritty Pretty) one-on-one interview with the legendary Charles Worthington.

Day 1: Charles Worthington stepped off the 24-hour flight from London to Sydney to celebrate the re-launch of Charles Worthington Salon at Home brand in Australia after 13 years since Charles originally launched the iconic hair care brand. Day 2: Housed in the plush new interiors of The Langham Hotel, Charles Worthington showcased the revamped…

Dove asks you to #choosebeautiful

The recent Dove campaign asked women to #choosebeautiful. The women in the video were given two doors to walk though “Beautiful” or “Average”; which one would you choose? Over a 48-hr period SHA generated $1 107 922 over press coverage, across TV, radio, print and social.  

TRESemmé x Australia’s Next Top Model Screening

Mood board from Australia's Next Top Model contestants

To celebrate the ‘Model Transformations’ on Season 9 of Australia’s Next Top Model, SHA managed a private screening of the ever-popular Makeover Episode for their client and show-sponsor TRESemmé at the Hotel QT Screening Room. Australia’s Next Top Model Mentor, Didier Cohen hosted the event as official MC. He welcomed guests, and briefed them on…


Last week was Fashion Week in Australia, and it was a busy week in the SHA Office. Here are some pics from the week that was… Monday // Dove 100 Colours Invisible Dry Deodorant // AJE Monday // St.Tropez Tan // Bec and Bridge  Tuesday // St.Tropez Tan // We Are Handsome  Wednesday // IMPULSE…


When your colleagues are your friends and your office in NYC you kinda gotta think, “my 15-year old would be pretty proud right now”. Sx Pic details: 1. Valentine’s Day Dinner: Me, Justine Cullen (ELLE Editor), Bronwyn McCahon (Cosmpolitan Editor) & Eleanor Pendelton (Gritty Pretty) // Backstage at Misha Nonoo with Tresemme. 2. Sunrise as we…

Make Everyday Valentine’s Day

// Shot on location at Palm Beach // Starring Bambi Northwood Blyth and Dan Single // // Videographer Shayne Allen // Stylist Ilona Harmer // Hair and Make-up Victoria Baron //  Sx  

Tresemme // NYFW SS14

There are no words to express how much fun New York Fashion Week is. The people, the places, the energy and the lack of sleep create the perfect fashion storm. The September shows were beautiful, colourful and creative. The hair – created by TRESemmé was wearable but on trend, just as it should be. And the people? After seeing Bill Cunningham ride his bike through Soho and Lady Gaga enter a show I’d say there were more than a little bit fabulous.
Sometimes I have to wonder how on earth I ended up with the best job in the world.

PZ Cussons Beauty // Christmas in July

Every year we celebrate Christmas, in July. It’s become a beauty land tradition and a much sought after invitation. Not only do we enjoy a yuletide feast and share presents from under the Christmas tree, we offer the media treatments using the latest products and newest innovations from PZ Cussons Beauty brands – St.Tropez Tan, Sanctuary Spa and Fudge Hair. This years event saw the media enjoy Sanctuary Spa facials with Jocelyn Petroni and blow-dries with Fudge Creative Director, John Vial who joined us from the UK.