The recent Dove campaign asked women to #choosebeautiful.
The women in the video were given two doors to walk though “Beautiful” or “Average”; which one would you choose?
Over a 48-hr period SHA generated $1 107 922 over press coverage, across TV, radio, print and social.
The Dove #choosebeautiful campaign
As seen in CLEO
The team at Sporteluxe shared the message
Sunday Life’s Stephanie Darling asked her followers to #choosebeautiful
As seen in Mamamia. http://www.mamamia.com.au/wellbeing/choose-beautiful-dove-campaign/