ABOUT US
Sarah Humphries Agency (SHA) is an award-winning lifestyle communications agency specialising in the beauty, health and wellness space. Based in Sydney, Australia, SHA is powered by a team of strategists, publicists, copywriters, designers, social media specialists and beauty & wellness junkies. We bring extensive industry knowledge and creative insight to every brief, working with brands of all sizes to craft strategic communications plans that align with business goals and cut through a crowded market. Whether launching a disruptor or supporting a household name, we deliver thoughtful, results-driven work that sets brands apart.
WHAT WE DO
SHA are experts at integrated communications, combining traditional PR with social and digital strategy to build powerful, cohesive brand narratives. We work as an extension of your brand to meet your communication objectives; strategic, nimble and invested in your success. We have an unparalleled reputation within Australia for building and accelerating beauty brands in the market. Our client roster includes renowned names like The Beauty Chef, Lanolips, Glasshouse Fragrances and Anastasia Beverly Hills, reflecting our commitment to elevating brand presence and creating meaningful consumer connections. Whether launching a cult skincare brand or driving buzz for a heritage favourite, we craft tailored strategies that meet your business goals and make an impact across all platforms. Our industry knowledge and creative approach ensure your brand stands out in a competitive market.
Services
Public relations & communication strategy
Press management
Event management
Press junkets
Brand reputation management
Founder profiling
Brand partnerships
Talent negotiation and management
Influencer relationships and campaigns
Key opinion leader and VIP relationships
Brand creative direction
Branding and brand positioning
Social media campaigns
Digital content strategy
Content creation
Clients
SHA works with an extensive range of brands within the beauty industry from globally-recognised brands to niche and new labels.
Profile
Sarah’s determination to work in PR began in London at the age of 21. She had left Canberra for a warmer climate and landed herself an internship, which led to experience on events such as Tom Parker Bowles’ book launch and West End gallery openings. She then joined Parfums Givenchy in London, where her expertise in beauty and lifestyle brands began.
Returning to Australia in 2007, Sarah joined PR agency Buzz Consulting in Sydney and worked across international and local beauty, lifestyle, consumer and media brands.
In 2013, she had the opportunity to go out on her own, founding Sarah Humphries Agency, an integrative PR and social media agency. What started as a small, independent venture has grown into a dynamic agency with a client list that includes globally recognised names like Anastasia Beverly Hills, Medik8, DMK and FOREO, alongside cult Australian brands such as Carla Oates’ The Beauty Chef, Glasshouse Fragrances, Conserving Beauty and Lanolips.