Dove asks you to #choosebeautiful

The recent Dove campaign asked women to #choosebeautiful.

The women in the video were given two doors to walk though “Beautiful” or “Average”; which one would you choose?

Over a 48-hr period SHA generated $1 107 922 over press coverage, across TV, radio, print and social.

The Dove #choosebeautiful campaign

The Dove #choosebeautiful campaign

As seen in CLEO

As seen in CLEO

The team at Sporteluxe shared the message

The team at Sporteluxe shared the message

Sunday Life's Stephanie Darling asked her followers to #choosebeautiful

Sunday Life’s Stephanie Darling asked her followers to #choosebeautiful

As seen in Mamamia. http://www.mamamia.com.au/wellbeing/choose-beautiful-dove-campaign/

As seen in Mamamia. http://www.mamamia.com.au/wellbeing/choose-beautiful-dove-campaign/