WHO: Erin Heatherton, Bambi Northwood-Blyth and Zippora Seven
WHAT: Impulse Fragrance Relaunch
WHY: Because Impulse is the fragrance every savvy beauty girl should be carrying in her handbag.
WHEN: June – August
WHERE: NYC & Sydney… To shoot the new campaign creative we hit the tree-lined streets of Brooklyn, with a mostly Australian crew we set out to change the look and feel of one of the most iconic brands in the country.
Two months later the Erin, Bambi and Zippy join us in Sydney for a two day, back-to-back media briefing, launch event and private dinner co-hosted by Russh.
![At the event with MC, Channel V's Carissa Walford. The floral display, which surrounded the room was by Mr Cook.](http://shapr.com.au/wp-content/uploads/2014/11/SHA-IMPULSE-060814-WEB-207-1024x682.jpg)
At the event with MC, Channel V’s Carissa Walford. The floral display, which surrounded the room was by Mr Cook.
![SHA-IMPULSE-060814-WEB-317](http://shapr.com.au/wp-content/uploads/2014/11/SHA-IMPULSE-060814-WEB-317-1024x682.jpg)