SHA // IMPULSE FRAGRANCE
It was the launch of the season and the culmination of over six months work. From shooting the campaign visual in New York with some of the most talented people in the industry to hosting a media event, private dinner and a day jam-packed with media interviews with our new faces: Bambi Northwood-Blyth, Erin Heatherton and Zippora Seven. It was a whirlwind – of the very best kind.
WHO: Erin Heatherton, Bambi Northwood-Blyth and Zippora Seven
WHAT: Impulse Fragrance Relaunch
WHY: Because Impulse is the fragrance every savvy beauty girl should be carrying in her handbag.
WHEN: June – August
WHERE: NYC & Sydney… To shoot the new campaign creative we hit the tree-lined streets of Brooklyn, with a mostly Australian crew we set out to change the look and feel of one of the most iconic brands in the country.
Two months later the Erin, Bambi and Zippy join us in Sydney for a two day, back-to-back media briefing, launch event and private dinner co-hosted by Russh.
The Impulse Faces: Zippora (Zippy) Seven, Bambi Northwood-Blyth and Erin Heatherton
Heading off to the launch event, which was held at Angel & Ash in Sydney’s CBD
At the event with MC, Channel V’s Carissa Walford. The floral display, which surrounded the room was by Mr Cook.
The private dinner, co-hosted by Russh and held in the private dining room at The Ivy.