Sarah Humphries Agency (SHA) is an award-winning lifestyle communications agency specialising in the beauty, health and wellness sector. Headquartered in Sydney, Australia, SHA are a team of strategists, publicists, copy writers, graphic designers, social media connoisseurs and beauty junkies. We have extensive experience working on brands of all sizes, and draw on our industry knowledge to create strategic communications plan for brands that will align their business ambitions and set them apart from the competition.


SHA is a dynamic, modern and diverse agency able to manage the full breadth of communication and brand representation. We work as an extension of your brand to meet your communication objectives; securing press, developing influencer relationships and building brand awareness, carefully tailoring each element of a brand strategy to ensure maximum impact and success. We have an unparalleled reputation within Australia for helping to build beauty brands within the market. We’ve worked alongside some of Australia’s most successful beauty brands to build them to the cult status they hold today; a list that includes Adore Beauty, Lanolips, The Beauty Chef and Slip Silk Pillowcases.


Public relations & communication strategy
Press management
Event management
Press junkets
Brand reputation management
Founder profiling
Brand partnerships

Talent negotiation and management
Influencer relationships and campaigns
Key opinion leader and VIP relationships

Brand creative direction
Branding and brand positioning
Social media campaigns
Digital content strategy
Content creation


SHA works with an extensive range of brands within the beauty industry from globally-recognised brands to niche and new labels.


Sarah’s determination to work in PR began in London at the age of 21. She had left Canberra for a warmer climate and landed herself an internship, which led to experience on events such as Tom Parker Bowles’ book launch and West End gallery openings. She then joined Parfums Givenchy in London, where her expertise in beauty and lifestyle brands began.

Returning to Australia in 2007, Sarah joined PR agency Buzz Consulting in Sydney and worked across international and local beauty, lifestyle, consumer and media brands.

In 2013 she had the opportunity to go out on her own, founding Sarah Humphries Agency and built the agency from a humble team of two, to an energetic group of 20, with globally-recognised clients such as Anastasia Beverly Hills, St Tropez, Ciaté London and Glasshouse Fragrances, alongside niche Australian brands including Carla Oates’ The Beauty Chef, ere perez, Conserving Beauty and Lanolips.