A boutique consumer agency that specialises in Public Relations for Beauty, Health and Lifestyle brands.


Sarah Humphries Agency (SHA) is an award-winning Sydney-based boutique consumer marketing communication and PR agency specialising in public relations for beauty, health and lifestyle brands. SHA works with brands of all sizes, carefully tailoring all elements of each campaign to ensure maximum impact and success.


Sarah was there from the day of the first launch event and strategy and has been instrumental in heading our local and international launches across four countries

- Kirsten Carriol,

Creator Lanolips


SHA is a dynamic, modern and diverse agency able to manage the full breadth of publicity and brand representation - from junkets and press launches both small and large, to product placement, social media strategy and management and crisis management.

PR & Communication Strategy

Press Management

Content Creation

Event Management

Social Media Campaigns

Digital Strategy

Press Junkets

Brand Partnerships

Talent Management

Content Creation

SHA understands the competitive beauty industry and knows how to speak to your customers about your product in a language that is both engaging and informative.

Within the current, fast-moving social media market SHA is able to create content that will keep your brand top-of-mind with your consumers. With a focus on creating tailored content SHA executes social media campaigns with lasting cut-through across Facebook, Instagram, Tumblr and EDMs.


A day with Bambi, Erin and Zippora


Lanolips 101 Fruities Collection


SHA has worked with an extensive range of brands within the beauty industry from globally-recognised brands to niche and new labels.